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HubSpot + Typeform: every form response becomes a CRM contact.

Create or update HubSpot contacts from Typeform submissions with mapped properties. AI-score responses before adding to your CRM lead-pipeline.

Connect HubSpot to Typeform — start free See reverse direction
Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Action app
Typeform as the action

Workflows do something in Typeform, instantly.

Connect HubSpot to Typeform — start free
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Typeform

When something happens in HubSpot, do it in Typeform.

18 HubSpot triggers wired to 2 Typeform actions. Most-used pairing: New Company → List Forms.

Typeform → HubSpot

Or fire it the other way around.

2 Typeform triggers wired to 23 HubSpot actions downstream.

See Typeform → HubSpot →
Popular pairings

Common HubSpot → Typeform workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 6 of 36 combinations
When new company in HubSpot, list forms in Typeform.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, list responses in Typeform.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, list forms in Typeform.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, list responses in Typeform.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, list forms in Typeform.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

When company property changed in HubSpot, list responses in Typeform.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Typeform in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Typeform

    Open TinyCommand, authorize HubSpot and Typeform once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. TinyCommand auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Typeform action

    Drop the Typeform → List Forms action below it. Map fields from the HubSpot payload into the Typeform inputs.

    typeform.list-forms
  5. 5
    Publish
    Publish and forget

    Hit Publish. TinyCommand runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Typeform.

How do I create a HubSpot contact from a Typeform submission?
Typeform Response Submitted → HubSpot Find or Create Contact by email with name + custom properties mapped from Typeform answers. Tag with form source for downstream segmentation.
Can I AI-score Typeform responses before adding to HubSpot?
Yes. Insert Claude/OpenAI step. Pass all answers. Get back JSON with score + segment + reasoning. Write those into HubSpot custom properties at contact creation time.
How do I route Typeform responses to different HubSpot pipelines?
Switch on a Typeform answer (e.g., "use case"). Sales-lead form → Sales pipeline. Support form → Support pipeline. Each gets a different downstream HubSpot Create Deal/Ticket action.
Can I create a HubSpot deal alongside the contact?
Yes. After Find or Create Contact, HubSpot Create Deal with amount derived from Typeform answers (e.g., team size × per-seat price) + associated to the new contact.
How do I prevent duplicate HubSpot contacts from resubmitted Typeforms?
Email is the natural upsert key. HubSpot Find Contact by email returns the existing record; Update with new data instead of creating a duplicate.
Can I trigger a HubSpot sequence after the Typeform submission?
Yes. Set a HubSpot custom property (e.g., "typeform_submitted_date") on the contact. HubSpot workflows can use that as enrollment criteria for follow-up sequences or alerts.
Related

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HubSpot + Airtable
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Connect HubSpot to Typeform — start free